Am decis sa ma joc un pic cu niste date sa le si vedem… Si anume magazinele online inscrise la Gala Premiilor in eCommerce… va invit sa vizualizati cele doua seturi de date.

Read the rest of this entry »

Update:

• mai sunt 42 de magazine de completat
• 15 magazine folosesc Magento
• 6 magazine sunt realizate de Creative-Design (based on X-Cart)
• 3 magazine folosesc Prestashop
• 3 magazine folosesc Ribecs by Renlock
• 2 magazine sunt create de UIS
• 2 magazine folosesc WordPress + plugin de eCommerce

Ieri am completat in lista magazinelor online participante la GPEC 2010 platforma folosita de o parte din ele.

Vizualizati lista magazinelor online in fereastra noua

Spuneti ce platforma de eCommerce folositi, fie ca e open source, dezvoltata de o firma locala sau dezvoltata in-house si puteti castiga servicii oferite de Candoo in valoare de 500 EUR.

Voucherul va fi inmanat in la Gala Premiilor in eCommerce 2010. Castigatorul va fi ales de mine .

Puteti raspunde pe twitter, facebook, comment pe blog, email [chis.florinel -at- candoo.ro], cum va simtiti confortabili.

O propunere de lista cu magazinele online inscrise la Gala Premiilor in eCommerce 2010.
Ce platforme de eCommerce folosesc?

Lista dinamica in curs de actualizare. Asteptam si ajutorul vostru:

Vizualizati lista magazinelor online in fereastra noua

Joi, 2 septembrie la Ramada Parc are loc a 5-a editie a Galei Premiilor in eCommerce.

Ne vedem acolo

Mai multe detalii despre program pe pagina GPEC 2010.

Anul trecut a fost un an in care s-au auzit multe falimente si preluari de magazine online… Unele au reusit, altele nu… Altele au fost cumparate, s-au facut aliante… Fiecare a facut ce a putut sa mearga inainte…

Cei care nu au rezistat au fost multi dintre cei care aveau o singura politica de marketing in piata: cel mai mic pret… Au crescut pe banii furnizorilor iar cand acestia nu au mai fost capabili sa le prelungeasca termenele de plata… well, stiti si ati citit titlurile din ziare…

Prin 2007 a aparut povestea cu taxa verde… unele magazine le-au introdus in pret direct si au afisat mesajul ca preturile contin taxa verde… Altii, au introdus-o ca articol separat… Asta s-a reflectat imediat in agregatoarele/comparatoarele de preturi, unde doua magazine care aveau acelasi pret, ajungeau sa aiba diferente intr-un astfel de comparator care nu afisa informatia ca unul din ele contine taxa verde…

Suntem in 2010 si din ce vad eu piata totusi si-a mai revenit… vanzarile celor care au ramas in piata, nu au fost cele mai slabe care puteau fi… Lucrurile au mers mai departe…

Totusi, problema in piata e ca inca au mai aparut magazine care au mers cu marja de 1-2% si care au abordat aceeasi politica…

O alta “strategie” de marketing a fost listarea informatiilor de stoc intr-un mod “inselator”. Se punea informatia in stoc, desi produsul era poate in stocul furnizorului. Faceau asta dintr-o speranta de a prinde un client si a-i vinde altceva. Mai rau, nu aveau vreo fundatie solida, cum ar fi sa zicem niste vanzatori mai experimentati… Toti aveau acelasi personal: operatori simpli, slab pregatiti, fara abilitati de vanzare directa…

Acum despre garantii… imi aduc aminte de titluri prin care unele magazine ar fi onorat garantiile emise de alte magazine care au disparut… sau magazine care nu isi permiteau sa onoreze garantia pentru importuri proprii…

Inca mai sunt magazine in piata care fac lucrurile de mai sus. Inca mai sunt magazine care vand… Si sunt clientii care vor iPad-uri la preturi afisate de alte site-uri si vanzatorii le raspund: pai astea sunt preturile noastre, iar aia afiseaza preturi mici dar nu au pe stoc.

Si mai sunt cateva aspecte pe care le mai discutam …

So, incotro?

De ani de zile sunt discutii interminabile legate de cat costa o platforma de comert…

Si oferte disponibile sunt garla… De la  companii care fac site-uri pe 50 de EUR, de la solutii de “eCommerce” incluse in pachetul de hosting, la solutii cu 5999/an si 14,72/ora …

Titlul reflecta opinia mea. Daca eu personal, as vrea sa lansez maine un magazin online, bugetul alocat pentru partea de platforma, customizare, etc ar fi suma de 12.000 de EUR.

Si motivele mele ar fi:

• pentru ca vrea ca magazinul sa ajunga la evenimentul lansare functional
• pentru ca vreau ca sa am suport si mentenanta
• pentru ca vreau sa stiu ca pot implementa cateva campanii de marketing si landing pages fara sa stau 2 luni dupa programatori care sunt ocupati cu alte proiecte sau considera ca nu au luat suficient pe site (da, in general toate problemele provin de la partea comerciala)
• [orice motiv legat de a avea un business stabil vine aici]
• in principal pentru ca vreau sa am un partener pe termen lung langa mine cand lansez un magazin online

Consider ca atunci cand vorbim despre cat costa un site, totul porneste de la ce isi doreste clientul sa obtina. Dupa partea de pre-analiza poti sa ai o idee legata de ce isi doreste. Apoi poti aplica politica de preturi pe care o consideri corecta pentru business-ul tau:

• cost productie + marja eroare + marja profit
• cost bazat pe valoarea adusa clientului
• cost bazat pe performanta produsului livrat
• alte politici de pret

Se pare ca piata se misca bine … Peste 100 de magazine participa la Gala Premiilor eCommerce 2010 …

Vad de asemenea o buna parte din participanti sunt magazine deschise in 2010 si asta e un semn bun, in curand o sa fie cateva statistici pe tema asta…

Punctul forte al Galei de anul trecut si al galei de anul asta, il vad ca fiind criteriile de jurizare.

Pentru noutati de detalii urmariti blogul GPEC.

Azi avem un subiect interesant: Mobile eCommerce

Sa vedem ce solutii am avea pentru magazine online optimizate pentru mobile. Pana acum nici un jucator mare din piata nu a lansat vreo aplicatie pentru iPhone sau Android… Site-urile nu au o versiune optimizata pentru mobile (adaptata pentru rezolutia specifica si mai light pentru un volum mai mic de date de transferat).

Pe oricare din site-uri pana sa imi comand un produs (daca ar merge procesul pana la capat, mi-as consuma o buna parte din planul de date de 500mb/luna).

[View with PicLens]

Magento Mobile

pe 28 mai, Magento anunta lansarea Magento Mobile care include:

• sectiunea de administrare
• o aplicatie nativa iPhone
• servicii de administrare

Site-ul tau in versiune mobile

O alternativa la aplicatia nativa pentru iPhone sau o aplicatie nativa pentru Android o reprezinta o versiune web a site-ului optimizata pentru mobile.

Un demo este disponibil la adresa mCommerce.candoo.ro si mai jos sunt cateva imagini de pe telefon

[View with PicLens]

In Magento se poate importa din magazinul actual pe care il aveti si in cativa pasi aveti si o versiune optimizata pentru mobile.

In Magento fiecare produs are un set de atribute derivat de la un Attribute Set. Este foarte simplu ca sa extinzi si sa adaugi atribute noi. Si mai la indemana este sa redenumesti si sa folosesti dupa bunul plac atributele deja existente…

Sa zicem ca ai un client care iti cere sa afisezi in pagina produsului Gramajul.  In setul de atribute Default exista weight ca atribut standard… pare confortabil sa ii schimbi label-ul si sa il folosesti in a afisa gramajul…

Totusi, acest atribut weight este folosit si in alta parte si anume la calculul taxei de transport cand setezi un tabel de taxe de transport in functie de greutate si destinatie (weight vs destination).

Solutia mai buna e sa adaugi doua atribute custom si anume: gramaj (poate fi text field) si unitatea de masura (g, kg, litri, etc). Astfel, vei putea folosi cand ai nevoie campul de greutate pentru ceea ce a fost creat.
Tutoriale:
Attribute Sets in Magento

Atribute in Magento

Table Rate Shipping in Magento

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A inceput astazi probabil cea mai tare campanie a acestei veri. Pana pe 4 august ai ocazia sa aduni cat mai multe sanse pentru a fi unul dintre cei 12 fericiti care vor merge impreuna cu noi in Anglia sa pilotam 6 supermasini pe un circuit real. Timp de 2 zile vom conduce fiecare cate un Mini Cooper, Aston Martin, Ferrari 360, monopost Formula Ford, monopost Formula 3 si un monopost Formula 1 iar la final ne vom intrece toti pe circuit pentru trofeul eMAG GP la karting!

Pe minisite-ul dedicat, atat clientii cat si afiliatii eMAG pot sa se inscrie si sa afle detaliile concursului:

Clientii care cumpara in perioada 28 Mai – 4 August produse din oferta eMAG de minim 500 Ron, vor primi cate o sansa de calificare pentru fiecare 100 de Ron cheltuiti. Afiliatii eMAG ProfitShare vor primi cate o sansa de calificare pentru fiecare 1000 de Ron generati in vanzari. Clientii si Afiliatii eMAG intra in serii de calificari separate.

Eu m-am inscris ca afiliat si am vreo 30 de sanse