Am decis sa ma joc un pic cu niste date sa le si vedem… Si anume magazinele online inscrise la Gala Premiilor in eCommerce… va invit sa vizualizati cele doua seturi de date.

Read the rest of this entry »

Update:

• mai sunt 42 de magazine de completat
• 15 magazine folosesc Magento
• 6 magazine sunt realizate de Creative-Design (based on X-Cart)
• 3 magazine folosesc Prestashop
• 3 magazine folosesc Ribecs by Renlock
• 2 magazine sunt create de UIS
• 2 magazine folosesc WordPress + plugin de eCommerce

Ieri am completat in lista magazinelor online participante la GPEC 2010 platforma folosita de o parte din ele.

Vizualizati lista magazinelor online in fereastra noua

Spuneti ce platforma de eCommerce folositi, fie ca e open source, dezvoltata de o firma locala sau dezvoltata in-house si puteti castiga servicii oferite de Candoo in valoare de 500 EUR.

Voucherul va fi inmanat in la Gala Premiilor in eCommerce 2010. Castigatorul va fi ales de mine .

Puteti raspunde pe twitter, facebook, comment pe blog, email [chis.florinel -at- candoo.ro], cum va simtiti confortabili.

O propunere de lista cu magazinele online inscrise la Gala Premiilor in eCommerce 2010.
Ce platforme de eCommerce folosesc?

Lista dinamica in curs de actualizare. Asteptam si ajutorul vostru:

Vizualizati lista magazinelor online in fereastra noua

Anul trecut a fost un an in care s-au auzit multe falimente si preluari de magazine online… Unele au reusit, altele nu… Altele au fost cumparate, s-au facut aliante… Fiecare a facut ce a putut sa mearga inainte…

Cei care nu au rezistat au fost multi dintre cei care aveau o singura politica de marketing in piata: cel mai mic pret… Au crescut pe banii furnizorilor iar cand acestia nu au mai fost capabili sa le prelungeasca termenele de plata… well, stiti si ati citit titlurile din ziare…

Prin 2007 a aparut povestea cu taxa verde… unele magazine le-au introdus in pret direct si au afisat mesajul ca preturile contin taxa verde… Altii, au introdus-o ca articol separat… Asta s-a reflectat imediat in agregatoarele/comparatoarele de preturi, unde doua magazine care aveau acelasi pret, ajungeau sa aiba diferente intr-un astfel de comparator care nu afisa informatia ca unul din ele contine taxa verde…

Suntem in 2010 si din ce vad eu piata totusi si-a mai revenit… vanzarile celor care au ramas in piata, nu au fost cele mai slabe care puteau fi… Lucrurile au mers mai departe…

Totusi, problema in piata e ca inca au mai aparut magazine care au mers cu marja de 1-2% si care au abordat aceeasi politica…

O alta “strategie” de marketing a fost listarea informatiilor de stoc intr-un mod “inselator”. Se punea informatia in stoc, desi produsul era poate in stocul furnizorului. Faceau asta dintr-o speranta de a prinde un client si a-i vinde altceva. Mai rau, nu aveau vreo fundatie solida, cum ar fi sa zicem niste vanzatori mai experimentati… Toti aveau acelasi personal: operatori simpli, slab pregatiti, fara abilitati de vanzare directa…

Acum despre garantii… imi aduc aminte de titluri prin care unele magazine ar fi onorat garantiile emise de alte magazine care au disparut… sau magazine care nu isi permiteau sa onoreze garantia pentru importuri proprii…

Inca mai sunt magazine in piata care fac lucrurile de mai sus. Inca mai sunt magazine care vand… Si sunt clientii care vor iPad-uri la preturi afisate de alte site-uri si vanzatorii le raspund: pai astea sunt preturile noastre, iar aia afiseaza preturi mici dar nu au pe stoc.

Si mai sunt cateva aspecte pe care le mai discutam …

So, incotro?

De ani de zile sunt discutii interminabile legate de cat costa o platforma de comert…

Si oferte disponibile sunt garla… De la  companii care fac site-uri pe 50 de EUR, de la solutii de “eCommerce” incluse in pachetul de hosting, la solutii cu 5999/an si 14,72/ora …

Titlul reflecta opinia mea. Daca eu personal, as vrea sa lansez maine un magazin online, bugetul alocat pentru partea de platforma, customizare, etc ar fi suma de 12.000 de EUR.

Si motivele mele ar fi:

• pentru ca vrea ca magazinul sa ajunga la evenimentul lansare functional
• pentru ca vreau ca sa am suport si mentenanta
• pentru ca vreau sa stiu ca pot implementa cateva campanii de marketing si landing pages fara sa stau 2 luni dupa programatori care sunt ocupati cu alte proiecte sau considera ca nu au luat suficient pe site (da, in general toate problemele provin de la partea comerciala)
• [orice motiv legat de a avea un business stabil vine aici]
• in principal pentru ca vreau sa am un partener pe termen lung langa mine cand lansez un magazin online

Consider ca atunci cand vorbim despre cat costa un site, totul porneste de la ce isi doreste clientul sa obtina. Dupa partea de pre-analiza poti sa ai o idee legata de ce isi doreste. Apoi poti aplica politica de preturi pe care o consideri corecta pentru business-ul tau:

• cost productie + marja eroare + marja profit
• cost bazat pe valoarea adusa clientului
• cost bazat pe performanta produsului livrat
• alte politici de pret

Se pare ca piata se misca bine … Peste 100 de magazine participa la Gala Premiilor eCommerce 2010 …

Vad de asemenea o buna parte din participanti sunt magazine deschise in 2010 si asta e un semn bun, in curand o sa fie cateva statistici pe tema asta…

Punctul forte al Galei de anul trecut si al galei de anul asta, il vad ca fiind criteriile de jurizare.

Pentru noutati de detalii urmariti blogul GPEC.

Ma suna vineri dimineata o dra, care se recomanda ca suna din partea Microsoft sa ma intrebe cate ceva despre Cloud Computing…

Spuneti primii 2 provideri de solutii cloud computing care va vin in minte: Amazon si Rackspace Cloud zicand fara sa stau pe ganduri… Enumerati 3 solutii.. bla bla, ii zic ca am citit si de Azure, ca ma intereseaza si SaaS, etc…

Dar trecand peste asta, ma mai intreaba ce alte subiecte m-ar mai interesa… Ii zic, uite mai prezinta interes pentru noi Microsoft Dynamics AX…

• ea: puteti sa repetati,
• eu: sigur, Microsoft Dynamics AX, fosta Axapta…
• ea: Microsoft …
• eu: Microsoft Dynamics A Ics

Pana acum nu am avut probleme sa comunic in limbi straine sau sa fiu inteles cand pronunt anumite denumiri…
Ok, trecem peste, continua cu bucata de script ca va multumim, etc… Era frumos sa stea sa citeasca macar niste denumiri comune inainte sa sune… Inainte era mai bun trainingul pe subiecte de genul asta… parca erau mai pregatiti…

De pe 6 iunie pana in prezent a fost o vacanta pe blog. Si am revenit

In Magento fiecare produs are un set de atribute derivat de la un Attribute Set. Este foarte simplu ca sa extinzi si sa adaugi atribute noi. Si mai la indemana este sa redenumesti si sa folosesti dupa bunul plac atributele deja existente…

Sa zicem ca ai un client care iti cere sa afisezi in pagina produsului Gramajul.  In setul de atribute Default exista weight ca atribut standard… pare confortabil sa ii schimbi label-ul si sa il folosesti in a afisa gramajul…

Totusi, acest atribut weight este folosit si in alta parte si anume la calculul taxei de transport cand setezi un tabel de taxe de transport in functie de greutate si destinatie (weight vs destination).

Solutia mai buna e sa adaugi doua atribute custom si anume: gramaj (poate fi text field) si unitatea de masura (g, kg, litri, etc). Astfel, vei putea folosi cand ai nevoie campul de greutate pentru ceea ce a fost creat.
Tutoriale:
Attribute Sets in Magento

Atribute in Magento

Table Rate Shipping in Magento

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Pretul biletului este de 6 lei. Luat bilet de la ghiseu, urcat in tren… In afara de mine, mai era inca o persoana. Trenurile pleaca din ora in ora, la si hh:10 min.

Pornit laptop, rezolvat cateva probleme…
Pe infofer.ro citisem ca dureaza 25 de minute sa ajunga… A durat un pic  mai mult, dupa 25 de minute eram in statie la Mogosoaia…

Dupa cateva minute, a venit conductorul sa ma anunte ca am ajuns si sa cobor . Coborat rampa, iar jos ne astepta un microbus. Dupa cateva minute de mers pe  drum pietruit (poate il asfalteaza si pe ala), am intrat si pe un drum decent si am ajuns in aeroport… Am plecat la si 10 am ajuns in aeroport la si 53. Deci, in aprox 40 de minute am ajuns de la Gara de Nord la Aeroportul Henri Coanda.

Simplu, usor si intr-un timp foarte rezonabil, fara sa stau aiurea dupa 783/alte linii si cand or veni…

As vrea ca CFR sa faca eforturi in a promova linia asta, pentru ca mai ales in cursul saptamanii, risti sa pierzi avioane si check-in-uri din cauza traficului. Sau, daca esti prevazator, stai in aeroport si pierzi timpul aiurea…
Cu taxi-ul costul unei curse te duce la 30-50 lei, sau daca esti “norocos” si iei un Fly Taxi sau vreun taxi cu 3,5/km, lasi mai mult de 100.

Cred ca e cea mai convenabila metoda de a ajunge la aeroport si sper sa ramana functionala si sa creasca numarul de calatori.